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Saturday, 28 January 2012

The Joy of Ex Foundation: As seen in UK Vogue!

You've probably been reading this blog long enough to have noticed that I love designs with quirky, clever phrases (this love does not extend as far as cheesy chatup lines, chaps).

So The Joy of Ex Foundation, created by Sally Beerworth is right up my street. Sally started her business in May 2011. She started writing a novel to make herself laugh while going through a difficult divorce (an inspired way to cope with bad times if ever I heard one!) and then set up a Facebook page to share some of her humorous phrases. Before long she was receiving requests from fans wanting her words on merchandise, and The Joy of Ex Foundation was born. Its aim? To make others smile!

Sally now even puts some of her profits aside in order to help others who get stuck while going through a difficult breakup.

I am the proud owner of one of her bags, and it's certainly had me smiling all week! I've even had people coming up to me when I've been out and about, wanting to know where I got it from. The design below has been featured in UK Vogue, so clearly this is one business that's on its way up and up!








Even Alfie the guinea pig loves the new bag.




I just love the clever caption on this bag, though I have been carrying books around in mine all week, so I guess that makes me coolly ironic? Yes? Yes? Okay, maybe not.

Check out The Joy of Ex Foundation's website or Etsy shop to drool and giggle over more of Sally's designs - the bags are available with change from a tenner. 

Here are some of her other products I have my beady eye on:









I hope Sally's work sees the success she deserves, and that her designs have made you smile, too!

What do you think?







First four images my own, and the last three taken from The Joy of Ex Foundation's website. All of the captions and designs seen are ©Sally Beerworth , All Rights Reserved. Please don't use these photographs or her work without permission.

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